VEGGIETALES HITS THE DIGITAL GAME PLAY SPACE
WITH ENGAGING APPS FOR YOUNG KIDS
Big Idea Entertainment Partners with, Weeblets, Playful Owl & ReelCards Powered By GorillaSpot To Launch Fun and Instructive Games, Stories, Music, Ecards and More
The Successful Spotisode Collection from Weeblets Recently Launched
Landing the #1 Free App For Kids Position In The Amazon Appstore
SOURCE: Hoganson Media
FRANKLIN, TN (April 4, 2012) — Big Idea Entertainment, a leading studio and producer of children’s and family programming, announced today that it has expanded its digital program for its popular VeggieTalesÒ brand by partnering with mobile kid-play experts, Playful Owl, an app developer focused on meaningful play, and social media development and marketing company, GorillaSpot, which creates video applications across web, social and mobile platforms for producers of premium entertainment content.
These partnerships come on the heels of a successful launch with Weeblets, a developer and publisher of mobile apps for kids, for The VeggieTales Spotisode Collection™ that’s currently available on Android and iPhone. Within the first few days of its exclusive launch in the Amazon Appstore in February, the app became the number one free app for kids, and reached as high as number 11 overall.
VeggieTales is the first property to launch with Playful Owl’s Step-by-Story reading readiness mobile app. With Step-by-Story, children two through six years old can create their own short story through a series of simple and entertaining choices. The app automatically turns their choices into an animation that can be shared with parents and friends. Big Idea has recently launched VeggieTales: The Goofy Gift and VeggieTales: Larry’s Missing Music, with six other additional titles scheduled to roll out this year. Each title includes over 500 possible story combinations, and promotes reading readiness by associating words, pictures and sounds. Apps are available for Android, iPhone and iPad.
Big Idea is working with ReelCards powered by GorillaSpot to introduce VeggieTales ecards. Fans will be able to access the ecards through a Facebook application that will enable them to send personalized video cards using short clips from popular VeggieTales titles. They will be available for various occasions including birthdays, holidays and other special moments, and can be used as part of daily communications with friends and family. This launch is expected to roll out this summer and will be available as a mobile app on Android and iPhone beginning early summer 2012.
“We are delighted to see more than one million game plays and the very positive response of fans with the Spotisode app,” said Brian Mitchell Vice President of Marketing and Licensing for Big Idea Entertainment. “Additionally, the meaningful lessons shared and reading readiness promoted in every Step-by-Story app delivers great value to young families. We will continue to roll out fresh content to ensure the most fun and engaging VeggieTales experience.”
Within the first month of its launch, The VeggieTales Spotisode Collection surpassed one million games played. The app consists of fan-favorite clips from the VeggieTales series and presents children with the challenge to find or “spot” objects in the videos. Each clip helps develop motor skills as they play through the various themed levels. A child’s success with a “spot list” opens up new levels built on additional videos that teach new important lessons with updates scheduled regularly and for special occasions. Upcoming updates will include VeggieTales: Robin Good and His Not- So- Merry Men, featuring new game levels based on scenes from the new video release.
“The VeggieTales Spotisode Collection was a tremendous success right out of the gate and fit perfectly into our overall strategy of building great apps for children based on animations, characters and stories they know and love,” said Weeblets CEO Adam Somer. “We look forward to continuing to update the app to deliver new content to VeggieTales fans and their families.”
These app releases are just the first of many that Big Idea Entertainment has in development and slated to roll out later this year.
About Big Idea Entertainment
Big Idea Entertainment is a leading studio and producer of children’s and family programming, characters and brands. Big Idea’s best-selling series VeggieTales® is a leading animated home video series in the US with moms of pre-schoolers*. Since 1993, VeggieTales® has sold 56+ million videos, 13 million books and more than 7 million CDs. VeggieTales® and Big Idea’s property, 3-2-1 Penguins!®, enjoyed four seasons as top-rated series on NBC Saturday mornings, Telemundo and ION TV via the qubo® children’s programming block. The studio’s two theatrical releases, Jonah-A VeggieTales Movie® (2002), and Universal Pictures’ and Big Idea’s The Pirates Who Don’t Do Anything®-A VeggieTales Movie® (2008), are distinguished among the most successful faith-based films of all time. Big Idea also maintains an extensive presence in publishing, licensing and live entertainment arenas. For more information on Big Idea, visit: www.VeggieTales.com.
*Spring 2011 Q-Score