BIG IDEA ENTERTAINMENT TO RELEASE ALL-NEW DVD TITLE
THAT FEATURES A LESSON IN HANDLING HURT
VeggieTales®: Robin Good and His Not-So-Merry Men DVD Parody Perfect for Easter Gift Giving
Launch Supported by Extensive Marketing, Promotional and Licensing Campaign
NEWS SOURCE: Hoganson Media
January 5, 2012
FRANKLIN, TN (January 5, 2012) — Big Idea Entertainment, a leading studio and producer of children’s and family programming, characters and brands, announced today they will release a brand-new DVD title, VeggieTales®: Robin Good and His Not-So-Merry Men, on March 3 and March 6, 2012 in Christian and general market stores respectively, just in time for the Easter holiday.
VeggieTales: Robin Good and His Not-So-Merry Men will feature plenty of high-energy, family-friendly music, including a new Silly Song with a theme that was selected through a recent online fan contest. The episode, based on Psalm 55:22 which says, “Give your burdens to the Lord for He will take care of you,” also includes the animated short, “Lenny & the Lost Birthday,” which further helps teach lessons about handling hurt and forgiveness.
“Helping children handle hurt and face disappointment is a challenge that is common to every family,” said Greg Fritz, SVP Sales & Marketing of Big Idea Entertainment. “Thankfully, God’s Word gives us guidance on how to grow through these challenges. Robin Good brings these biblical truths to life in a fun and engaging way that is easy for kids to understand. The lesson topic has been a top request of fans over the years, and we’re pleased to bring this resource to the market.”
The DVD launch is supported by a comprehensive marketing and advertising campaign. Licensing and promotional partners include Chuck E. Cheese’s® with in-store video monitor clips and FATZ Restaurants® with kids meal activity books, stickers, cups and retail coupons. Beginning in March, Big Idea Entertainment will hold promotional events at multiple NHL and NBA games. In addition, live events will be held nationwide at select theaters, retailers and churches, plus promoted during the VeggieTales Live! God Made You Special! tour, which launches February 26 in 35 markets, to coincide with the DVD release.
A long time ago, in the faraway town of Bethlingham, roved a band of merry men, led by the fearless Robin Good. Their mission: to help people by fundraising from the rich and giving to the poor! But when a greedy Prince starts stealing the townspeople’s hams, donations are down and Robin’s friends take off and decide to give robbing from the rich a try. Feeling rejected, Robin thinks things can’t get any worse, until he finds out that the ham-hoarding Prince has also captured his friends. Can Robin overcome his own hurt, rescue his friends and restore the townspeople’s hope? Find out in this fun Veggie story where kids learn that there’s no hurt too big for God!
Lenny & the Lost Birthday
Will someone, anyone, remember Lenny’s special day? How could it be misplaced – or is it just his mistake?
Advertising, Radio, TV and Online Support
The VeggieTales: Robin Good and His Not-So-Merry Men marketing and advertising campaign will focus on national print, television, radio, online and social media promotions. Big Idea Entertainment will schedule television promo spots featuring “Win a DVD” and grand prize packages to air in select top markets, along with “Win It Before You Buy It” on-air radio DVD promotions in more than 100 top VeggieTales markets. The title’s social media campaign will include presence on Facebook, Twitter, Tumblr, Pinterest, YouTube, mommy bloggers and more. Street level promotions will also take place timed to coincide with the DVD release date, with over 250 members of the VeggieTales Ambassador team.
Select FATZ Restaurants will offer VeggieTales: Robin Good and His Not-So-Merry Men kids activity book menus and cups this February through April, 2012, and more than 500 Chuck E. Cheese’s locations nationwide will show clips from the DVD, including the new fan-submission themed Silly Song, on closed-circuit televisions and in the birthday party areas on the jumbo-screen. VeggieTales Robin Good activity booklets with retail coupons and sticker sheets will also be available at select Chuck E. Cheese’s prize redemption areas.
Big Idea Entertainment has teamed up with long-term partner World Vision®, to continue building a greater awareness of how families can help care for those in need with opportunities to sign up for child sponsorships through World Vision at www.worldvision.org, as well as in person at numerous Christian retail stores across the country. A promotional clip on the DVD will encourage families to learn more about World Vision’s child sponsorships along with information in World Vision’s Spring Gift Catalog.
Beginning this February, Big Idea Entertainment will roll out a line of VeggieTales: Robin Good and His Not-So-Merry Men themed consumer products. Merchandise will include Sticky Mosaic craft sheets from The Orb Factory® plus lenticular puzzles and VeggieTales themed comfort bandages with the message “There’s No Hurt Too Big For God!,” both by Big Idea Entertainment, among other items.
DVD promotions on select NHL and NBA jumbo-screens will air this spring season at a total of over 60 professional games. Big Idea Entertainment will coordinate audience DVD giveaways and on-ice and on-court contests and games between periods and quarters. Over 250 Christian radio station and retail outlets will coordinate “Spring/Easter Spectacular” theater screenings and in-store events to coincide with the March 3 DVD release date. More than 1,500 churches nationwide also plan to host events to show Robin Good starting in February.
About VeggieTales: Robin Good and His Not-So-Merry Men
Not Rated-45 minutes-Color-5.1 Surround Sound-English & Spanish Subtitles Close-Captioned
Full Screen & Widescreen Versions
DVD UPC Codes CBA: 820413123390 $14.99 and GM: 883476062228 $14.93 SRP
About Big Idea Entertainment
Big Idea Entertainment is a leading studio and producer of children’s and family programming, characters and brands. Big Idea’s best-selling series VeggieTales® is a leading animated home video series in the US with moms of pre-schoolers*. Since 1993, VeggieTales® has sold 56+ million videos, 13 million books and more than 7 million CDs. VeggieTales® and Big Idea’s property, 3-2-1 Penguins!®, enjoyed four seasons as top-rated series on NBC Saturday mornings, Telemundo and ION TV via the qubo® children’s programming block. The studio’s two theatrical releases, Jonah-A VeggieTales Movie® (2002), and Universal Pictures’ and Big Idea’s The Pirates Who Don’t Do Anything®-A VeggieTales Movie® (2008), are distinguished among the most successful faith-based films of all time. Big Idea also maintains an extensive presence in publishing, licensing and live entertainment arenas. For more information on Big Idea, visit: www.VeggieTales.com.
*Spring 2011 Q-Score